A key area of James’ expertise focuses on athletes and professionals who are seeking excellence in their fields. He developed a unique mental training program designed for professional, amateur athletes of all ages. As a mental trainer he has provided his training to athletes in hockey, golf, baseball, curling, alpine skiing, football, basketball, martial arts and dressage.
His program helps athletes develop mental skills that complement their physical and technical training. This program was mentioned in the book “The Northern Game” by Bob Elliot, regarding James’ work with an Olympic athlete and a former Triple-A baseball pitcher.
James Dixon is also a Certified Consulting Hypnotist, Sports Hypnotist and Certified Knowledge Manager. As a consulting hypnotist he helps clients with many aspects of daily living such as: managing stress, anxiety, phobias and fears, habitual behaviour, sleep and other health issues, and self-esteem.
James has a lifelong interest in human potential, the human mind and the ability to change. He received a Bachelor of Arts (B.A.) in Sociology, an Honours B.A. in Psychology, and postgraduate courses in business. He is also a Certified Knowledge Manager, Certified as a Consulting Hypnotist by the National Guild of Hypnotists, a Master Practitioner in NLP from NLP Canada and Grinder & Associates, Emotional Freedom Techniques (EFT) and German New Medicine Level IV.